Most important best practice!

Recently I was asked the question, “What’s new and different in events?"

This is, in fact not on point. There has been little change in the essence of a live event since Roman spectacles and theater. What changes is the content and how it is presented.

My belief is that the key best practice that planners must use is also the hardest, and that is to obtain a firm grasp of their client’s business, corporate culture both employees and brand, its customers, products and sales channels, chain of production and government relations, and then from this, formulate specific event goals and a strategy to meet them.